Market Smarter

Helping Businesses Market Smarter and Create a Culture of Execution

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Monique Reece

Monique Reece is the founder and CEO of MarketSmarter, a marketing consulting and training firm that helps companies improve strategy and implement real-time business planning processes to develop a culture of execution. MarketSmarter helps businesses create dynamic cultures that inspire innovation, employee commitment and customer loyalty. She has more than 20 years of marketing and executive management experience working with both Fortune 100 companies and fast-growing entrepreneurial businesses. She formerly served as Executive Vice President at Jones Knowledge and as Director of Global Market Development at Avaya. She has created business strategy, marketing plans, and training programs for several of the world’s leading brands.

Monique has served as an Executive Education faculty member at the Daniels College of Business, University of Denver, and as an Adjunct Professor at the Institute for Leadership and Organizational Performance where she taught marketing and customer experience in the Executive MBA program.

Monique is the creator of the MarketSmarter Growth Plan Workshop, a program that teaches CEOs, marketing and sales professionals, and entrepreneurs how to develop growth strategies and marketing plans. She developed the MarketSmarter ROI Optimizer, a tool that helps businesses predict, measure, and continuously improve the results of sales, marketing and service programs.

As a columnist and writer, she has published hundreds of articles and is the author of four books including Real-Time Marketing for Business Growth: How to Use Social Media, Measure Marketing and Create a Culture of Execution, coauthor of Market Smarter Not Harder, and Effective Human Relations: Interpersonal and Organizational Applications (12th and 13th editions). Monique is also a frequent speaker for industry conferences such as the American Marketing Association and Inc. Magazine.