Market Smarter

Helping Businesses Market Smarter and Create a Culture of Execution

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Favorite Websites and Resources

GreenLight Collaboration

Greenlight Collaboration is an easy to use web conferencing service. It’s the only web conferencing service we find is consistently reliable. See for yourself and get a free 30 day trial:

CMO Council 

The Chief Marketing Officer (CMO) Council is a leading organization of marketing professionals dedicated to high-level knowledge exchange, thought leadership and personal relationship building among senior corporate marketing leaders and brand decision-makers across a wide-range of global industries.  The Council produces several of the best research reports in the industry.

Regional chapters and advisory boards are active in the Americas, Europe, Asia Pacific, Middle East and Africa. The Council's strategic interest groups include the Coalition to Leverage and Optimize Sales Effectiveness (CLOSE), Marketing Supply Chain Institute, Customer Experience Board, LoyaltyLeaders.org, Digital Marketing Performance Institute, and the Forum to Advance the Mobile Experience (FAME).

Alltop.com

A fantastic online magazine portal of the most interesting collection of blogs and articles you will find on the Internet. Don’t forget to read Guy Kawasaki’s HolyKaw page for some of the best and funniest.

Virtual Systems Support

A great resource for SEO, web design, and content creation. Marketsmarter works with VSS because we love their measurable results driven approach.

Webinars and PodCasts

Marketing and Entrepreneurship with Monique Reece

In this Podcast Episode Rob McNealy takes time out at a recent TiE Rockies event to interview Monique Reece, founder of the MarketSmarter management and marketing firm, about her business and entrepreneurship.

Job Opportunities

UsingMiles is Looking for Interns

UsingMiles.com is an exciting new Denver start-up that is revolutionizing the way frequent flyers earn and burn their miles and points. They have several job openings for marketing interns. This is a great opportunity to be part of an exciting start-up and work directly with everyone on the team, from the CEO (Jon Nordmark, founder and former CEO of eBags), to the VP of Marketing (Krista Paul), to developers.  To apply, please email a copy of your resume/CV to opportunities@usingmiles.com.

Social Intern
UsingMiles utilizes Facebook, YouNoodle, Twitter, LinkedIn and other networks to build and enhance our brand.  This position is aimed at optimizing those networks.  Desirable skills include:

  • Some experience or obvious eagerness in developing and building identities in social networks
  • Familiarity with Internet marketing and social networking
  • Willingness to learn and self-teach how SEO and social work together
  • Superb written and verbal communication skills
  • Pay:  Hourly: $8.00
  • Hours:  Part time or full time, flexible
  • Start date:  Any time
  • End date:  Flexible
  • Location:  Denver Tech Center, I-25 and Arapaho Road, 9th floor of 22 story building
    http://www.emporis.com/building/plazatower1-greenwoodvillage-co-usa

Market Research Intern
UsingMiles expects to be "the" resource that frequent travelers to evaluate and understand loyatly programs from airlines, hotels, credit cards and other comapnies.  To be the expert, we need to understand 300 programs plus drill down to the important elements of each program.  Desirable skills include:

  • Interest in conducting in-depth competitive market research as well as research on loyalty programs and other
  • Adept at entering data into Microsoft Excel spreadsheets
  • Willingness to learn a lot about the travel industry, and more specifically, airline, hotel, credit card and retail loyalty programs
  • Pay:  Hourly: $8.00
  • Hours:  Part time or full time, flexible
  • Start date:  Any time
  • End date:  Flexible
  • Location:  Denver Tech Center, I-25 and Arapaho Road, 9th floor of 22 story building
    http://www.emporis.com/building/plazatower1-greenwoodvillage-co-usa

Email Intern
UsingMiles goal is to have the ability to send about 20 different email messages (templates) to members, with members receiving approximately 8 emails per month.  Hopefully all of those emails can be automated, so employees do not need to get involved in building messages.  Helping refine the email cadence, helping understand the effectiveness of the programs are a few of the projects you will be involved in.  Desirable skills:

  • Willingness to learn and self-teach email delivery best practices, A/B testing, segmentation, and other methods for ensuring email success
  • Passion to test and refine new methods for communicating with user base through email and how to best integrate it into the greater social strategy
  • Proficient at writing emails with an eye for design and email layout
  • Bonus: experience with Photoshop
  • Pay:  Hourly: $8.00
  • Hours:  Part time or full time, flexible
  • Start date:  Any time
  • End date:  Flexible
  • Location:  Denver Tech Center, I-25 and Arapaho Road, 9th floor of 22 story building
    http://www.emporis.com/building/plazatower1-greenwoodvillage-co-us

Copywriter Intern
Blogging, optimizing the headlines and copy for our 20 email templates, fine-tuning the copy on our website -- those are some of the projects we'd like you to work on as our Copywrter Intern.  Because we are a commercial enterprise, your interest in writing needs to go beyond "novel-writing" or "flowery" writing.  We need a writer who is interested in eliciting a response from a reader -- a direct response orientation.  And an interest in consumer behavior would be a plus.  Desirable skills include:

  • Superb writing skills
  • Interest in managing the company blog and developing a post calendar
  • Some experience or willingness to learn how to write copy, including site, press releases, etc.
  • Willingness to research airline and hotel programs, airports, credit card programs, etc., in order to write program pages for each
  • Outgoing personality that can be translated into fun writing
  • Pay:  Hourly: $8.00
  • Hours:  Part time or full time, flexible
  • Start date:  Any time
  • End date:  Flexible
  • Location:  Denver Tech Center, I-25 and Arapaho Road, 9th floor of 22 story building
    http://www.emporis.com/building/plazatower1-greenwoodvillage-co-usa
  • To apply for the position, please email a copy of your resume/CV to opportunities@usingmiles.com.