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Helping Businesses Market Smarter and Create a Culture of Execution

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Blog Business World—Author Interview
Sunday, August 22, 2010 

Monique Reece: Real-Time Marketing For Business Growth - Author interview


Demand Gen Report features Monique Reece, Author of the new Book “Real-Time Marketing for Business Growth: How to Use Social Media, Measure Marketing and Create a Culture of Execution”

In this fast-paced one-hour webinar, renowned business strategist, author and educator, Monique Reece, will address how the impact of content marketing can be maximized using her unique P.R.A.I.S.E. methodology (Purpose, Research, Analyze, Implement, Strategize, Evaluate/Execute).


Zappos

Monique Reece, author of Real-Time Marketing for Business Growth:How to Use Social Media, Measure Marketing, and Create a Culture Of Execution, is an expert when it comes to developing cultures that make change happen quickly and efficiently so they can stay ahead of the curve.

Monique will be the special guest on the Zappos Insights VIP Roundtable on December 2nd, as we discuss how to create this kind of culture; the kind of culture where it is never just the marketing, culture, customer service, or branding that creates growth but a system made up of these things, of which growth is merely a byproduct.

Stay tuned for more information on where members can register to be a part of the Roundtable and check out Monique's book here.


Marketing and Entrepreneurship with Monique Reece
Radio interview with Rob McNealy, Start-Up Story Radio

Rob McNealy takes time out at a recent TiE Rockies event to interview Monique Reece, founder of the MarketSmarter management and marketing firm, about her business and entrepreneurship.


Book Reviews

Praise for Real-Time Marketing for Business Growth 

Read what Tony Hsieh, Guy Kawasaki, Brian Tracy, Jack Stack, Jay Conrad Levinson, Don Schultz, Donovan Neale-May, and David Norton others have to say about Real-Time Marketing for Business Growth.



CHOICE

"Reece (CEO, MarketSmarter; faculty member, Univ. of Denver) has produced a solid, comprehensive overview of marketing that covers all the tried and true bases. The book also includes a comprehensive coda on the use of social media and ways to measure marketing as components of a 'culture of execution.' Written in a clear, comprehensible style, the text has a breathless drive that makes the content feel like a revelation to the reader. The mix of case studies with the narrative offers a lively spin to what is, in the main, traditional content. "

Summing Up: Highly recommended. General readers; all levels of undergraduate students; practitionersReprinted with permission from CHOICE, copyright by the American Library Association.



Sacramento Book Review
Filed in Business & Investing on June 30, 2010

Real-Time Marketing for Business Growth: How to Use Social Media, Measure Marketing, and Create a Culture of Execution 

Real-Time Marketing for Business Growth is an absolutely wonderful hands-on guide to master the marketing process of your business.  Monique Reece will take you through a proven step-by-step process to create an executable marketing plan, to accurately predict sales, to integrate your marketing practices with social media, and to refine your brand for a competitive advantage.  This is not just a book that talks about marketing techniques; this is a guide that allows you to use it as a workbook and create a real-time marketing strategy for the growth of your business.

Monique Reece is the founder and CEO of MarketSmarter. She has more than twenty years of marketing and executive management experience working with Fortune 500 companies.  Real-Time Marketing for Business Growth is an amazing tool filled with her knowledge and experience in the field.  Anyone who wishes to better understand marketing and how to make it work for their business would make a wise investment in their future by choosing this book.

Reviewed by Doreen Erhardt


Books We Are Reading
Posted by Amelia at 1 November, 2010, 11:54 am

Monique Reece, author of Real-Time Marketing for Business Growth:How to Use Social Media, Measure Marketing, and Create a Culture Of Execution, is an expert when it comes to developing cultures that make change happen quickly and efficiently so they can stay ahead of the curve.

Monique will be the special guest on the Zappos Insights VIP Roundtable on December 2nd, and we will discuss how to create this kind of culture; the kind of culture where it is never just the marketing, culture, customer service, or branding that creates growth but a system made up of these things, of which growth is merely a byproduct.

Stay tuned for more information on where members can register to be a part of the Roundtable and check out Monique's book here.


Blog Business World—Book Review
by Wayne Hurlbert, Sunday, August 22, 2010 

"Monique Reece leaves no stones unturned as she shares hundreds of ideas for marketing any type or size of business successfully. The techniques presented in the book are proven to work effectively in the real world marketplace. To achieve sustainable business growth, Monique Reece stresses the importance of both planning a business and marketing strategy, and execution of that plan. The author points out that the two parts of planning and execution are integrated and must work in tandem. Planning for Monique Reece is not simply a one time event, but is part of ongoing business evolution. At the same time, execution must become part of the overall process for operating the business, integral to the business plan. The author offers a new way of marketing, one that operates in real-time, utilizing effective execution, and then resulting in constant and manageable business growth....Read More

Real-Time Marketing for Business GrowthHow to Use Social Media, Measure Marketing, and Create a Culture of Execution
by Monique Reece - Book review


Demand Gen Report
Written by Amanda Ferrante  Monday, July 26, 2010

"Focused on providing an efficient and effective blueprint for marketers to execute, author Monique Reece explores a multi-step process for marketers in her new book “Real Time Marketing for Business Growth.” Read More...

“Real-Time Marketing” Author Shares Six-Step Planning Approach 


The Green Agency

Book Review for Real-Time Marketing for Business Growth

Purpose Driven Companies Make Higher Profits


Demand Creation Specialists

In P.R.A.I.S.E. of Content, and the Promise of Real-Time Marketing
By Owen McDonald

Mon, Sep 27, 2010

Maverick ideas that corral the sacred cows of business planning appeal to me. One such redirection of time-honored business practice is found in the new book, Real-Time Marketing for Business Growth: How to Use Social Media, Measure Marketing and Create a Culture of Execution. The brain behind the book is author, educator, speaker and marketing strategist, Monique Reece. Her book challenges core business beliefs – annual strategic planning being a biggy – arguing that in this boundless new business climate, annual planning is an outdated practice disconnected from market realities.

By Reece’s definition, real-time marketing is literally that: abandoning robotic execution of static annual plans for plans that constantly shift to address market conditions. Still, her method is anchored by a core set of internal corporate values and external behaviors. The book is a treatise on not just keeping pace with change, but outpacing it with new approaches to strategy, execution and measurement. On October 20 at 12pm EDT, Reece will personally share these concepts and more in the webinar, Content's Role in Real-Time Marketing. I strongly urge you to register.

Meanwhile, consider the following tidbits and factoids that preview Reece’s upcoming webinar, tantalize as to why companies need Real-Time Marketing – and the content marketing strategy to support it – when navigating treacherous new competitive waters:

  • Reece says research proves 90% of employees don’t understand their company’s strategy. Content as internal communication is the key driver to change this.
  • There are lots of  “secret weapons” in the world of marketing theory. Reece’s own is expressed as her P.R.A.I.S.E. methodology – Purpose, Research, Analyze, Implement, Strategize, Evaluate/Execute – and content has a role at each phase.
  • Reece says content drives the integration of planning and execution. It’s the glue binding the two, and the vehicle by which strategies becomes field tactics.
  • A central tenet of Real-Time Marketing is the idea that many businesses market to the wrong people. The webinar will convey what Reece calls “simple and proven processes” to define a company's ideal customer, as well as the pivotal role of content in identifying this target internally, and conversing with them externally.
  • Reece is a major proponent of social media, and the role different kinds of content play to drive communication and execution of a strong social media strategy.
  • No single marketing theorist can claim ownership of customer-centricity, but Reece’s approach is heavily weighted towards how content can be used to establish and maintain a customer-centric corporate culture that wins business.
  • Content marketing drives the innovation process necessary for growth, she says. The book and webinar support this, again, from internal and external viewpoints.

Reece’s six-step P.R.A.I.S.E. process for planning and execution is also ably laid out in her recent DemandGen Report interview. This article is also required reading for managers and marketers seeking better paths to growth in a jungle of new media and messaging.


Choice Reviews Online
Real-time Marketing for Business Growth: How to Use Social Media, Measure Marketing, and Create a Culture of Execution by Monique Reece. FT Press, 2010. Reviewed in 2010 Sep CHOICE. 

Reece (CEO, MarketSmarter; faculty member, Univ. of Denver) has produced a solid, comprehensive overview of marketing that covers all the tried ed and true bases. The book also includes a comprehensive coda on the use of social media and ways to measure marketing as components of a "culture of execution." The author presents a marketing process consisting of six components (purpose, research, analyze, implement, strategize, execute, and evaluate), which serves as the organizing structure for the chapters. Written in a clear, comprehensible style, the text has a breathless drive that makes the content feel like a revelation to the reader. The mix of case studies with the narrative offers a lively spin to what is, in the main, traditional content. Reece provides a gazetteer for the marketing novice, and the expanded menu facilitates "drilling-down" into selected content areas. Overall, this well-organized volume is good place to begin for a comprehensive overview of the field and a guide to in-depth exploration utilizing other sources. Summing Up: Highly recommended. General readers; all levels of undergraduate students; practitioners. -- S. A. Schulman, CUNY Kingsborough Community College, 

This review is from Choice Reviews Online. To sign up for a free 60-day trial go to www.cro2.org.and true bases. The book also includes a comprehensive coda on the use of social media and ways to measure marketing as components of a "culture of execution." The author presents a marketing process consisting of six components (purpose, research, analyze, implement, strategize, execute, and evaluate), which serves as the organizing structure for the chapters. Written in a clear, comprehensible style, the text has a breathless drive that makes the content feel like a revelation to the reader. The mix of case studies with the narrative offers a lively spin to what is, in the main, traditional content. Reece provides a gazetteer for the marketing novice, and the expanded menu facilitates "drilling-down" into selected content areas. Overall, this well-organized volume is good place to begin for a comprehensive overview of the field and a guide to in-depth exploration utilizing other sources. Summing Up: Highly recommended. General readers; all levels of undergraduate students; practitioners. -- S. A. Schulman


MoneyTalks

Book Review for Real Time Marketing for Business Growth: How to Use Social Media, Measure Marketing and Create a Culture of Execution


How to Innovate in Marketing
By FTPress
 

How to Innovate in MarketingA brand new collection of essential insights for your business and career from world-renowned experts...now in a convenient e-format, at a great price! 

Breakthrough marketing techniques for reigniting growth and profitability! Real-time marketing, social networking, Web 3.0, and more.

Three full books of proven solutions for driving breakthrough growth and profitability! Master a six-step strategy for real-time marketing that reignites growth...choose the right social networking tools and resources for your business...reach and motivate customers using advanced Web 3.0 marketing techniques your competitors haven't discovered yet...and much more!

From world-renowned leaders and experts, including Monique Reece, Rawn Shah, and Michael Scott Tasner.