“
MarketSmarter Not Harder should be an international hit! Its down-to-earth marketing planning steps apply to any geographic region.
”Market Smarter Not Harder
An Experiential Journey to Create a Customer Focused Marketing Plan
Market Smarter Not Harder, An Experiential Journey to Create a Customer-Driven Marketing Plan, is co-authored by company founder Monique Reece. This business parable, including 50 planning worksheets, will help you create your own marketing plan.
Click here to order the book.
Praise for Market Smarter Not Harder
Dines Lambrinopoulos
President
European Marketing Confederation
President
European Marketing Confederation
“
MarketSmarter Not Harder offers a complete, step-by-step method for creating a successful marketing program, and its novelistic style keeps you turning the pages. Crammed with useful examples and worksheets, this book not only explains the elements of a first-class marketing program, it offers the tools you need to conduct one.
”
Charles Rubin
Co-author. Guerrilla Marketing Online
Co-author. Guerrilla Marketing Online
“
MarketSmarter Not Harder is full of down-to-earth information that entrepreneurs will find useful. Most owners and managers of small businesses will find the practical information in this book to be helpful in making effective marketing decisions.
”
Dr. William M. Pride
Professor of Marketing, Co-author of Marketing: Basic Concepts and Decisions
Texas A&M University
Professor of Marketing, Co-author of Marketing: Basic Concepts and Decisions
Texas A&M University
“
Reading this book will be like putting yourself in the hands of a team of expert coaches who will help you grow your business. The advice is substantial and the book is highly readable. A nice bonus is that it is relevant to the information-highway era we have entered.
”
Jim Cathcart
Professional Speaker, Author of Relationship Selling
Professional Speaker, Author of Relationship Selling
“
On a scale of 1 to10, the P·R·A·I·S·E model of marketing produced a marketing plan that became a 10.5 in results = $$$. Thank you.
”
Fernando Padilla Fitch
Padilla Fitch Associates, Tijuana, Mexico
Padilla Fitch Associates, Tijuana, Mexico