Let’s face it the annual planning process doesn’t work. Businesses need a streamlined and flexible approach to marketing planning that enables them to respond quickly to changing market conditions to take advantage of opportunities while avoiding risk.
This book is for CEOs, entrepreneurs and marketing, and sales professionals who are looking for a new, yet proven method to create business growth. This process and framework have been used to develop hundreds of marketing plans for companies in any industry, and any size to increase revenue, profitability, and find new customers.
If you’re tired of the same old marketing and business strategies and ready for growth, read on.
Eliminate the sacred and inefficient annual planning process and replace it with real-time planning that keeps pace with change. Use a process and tools that are flexible, collaborative, and measurable so the plan is a living, breathing operational document shared across the organization to help the entire business execute strategy and continuously improve.
Research proves that 95 percent of a company’s strategy is not executed. Business planning cannot be disaggregated from execution; businesses need a planning process with execution built in. Learn how to create a culture of execution that is accountable and measurable.
Introducing the ROI Optimizer, an industry changing process that links and optimizes the entire demand chain so marketing and sales programs achieve increased levels of measurability and success. You will learn how to accurately predict the return on investment of sales and marketing programs by linking them to revenue goals, product and service forecasts, sales channels, and target market segments.
Even best practices need updating to reflect today’s market realities. Integrate best in class business tools like the Balanced Scorecard and strategy fundamentals from leading business experts into your plan. Combine proven marketing strategies with innovative new tools and techniques to target elusive buyers.
Learn the easiest, most consistent way to create profitable business growth. Get fresh insight on how to attract new customers, retain them, and grow customer lifetime value. Learn how to create customers who are evangelists for your business and create increased levels of customer loyalty and profitability for your business.
As former IBM CEO Lou Gerstner said, “Culture isn’t part of the game. It IS the game.” A thriving culture is woven into the fabric of successful businesses. Throughout this marketing process you will learn how to create happy, engaged employees—who in turn create delighted, engaged customers. Businesses that foster a thriving culture create not only a powerful brand, they are proven to have substantially higher profits—up to 50 percent more—than businesses that don’t.
New media tactics are rapidly beginning to overshadow, and in some cases replace, more traditional media channels. Build an integrated marketing plan that uses new media like search engine marketing, email marketing, viral marketing, social networking, and blogging. Learn how these tools will help you generate new leads as well as improve customer relationships and your company brand.
Entrepreneurs and marketing and sales professionals aren’t looking for “fill in the blank” exercises to help them run their business. Nor do they want to wade through long theoretical explanations of strategy. They need to know how to execute real-time marketing into a business plan that gets results. Learn a six-step process that provides your business with the fastest and most efficient method to create a plan for business growth—and a life-long skill that can be used to continuously improve your business.
The P•R•A•I•S•E Marketing Process will introduce you to a new way of planning. It will help you continuously understand and respond to a constantly changing global marketplace and ever-evolving customer needs. Learn to innovate and optimize your go-to-market strategy, link planning to execution, and measure results so your business will continuously grow and improve.