Market Smarter

Helping Businesses Market Smarter and Create a Culture of Execution

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Why You Need to Align Your Gamification Plan with Your Business Strategy

Gamification has become a hot topic in the field of marketing and sales training.  Used properly, this technique can create an extremely productive workplace culture and foster innovation among your sales staff.  Used improperly, gamification can detract from the cohesion of your sales team and encourage undesired behaviors.