Market Smarter

Helping Businesses Market Smarter and Create a Culture of Execution

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Harness the Power of Social Media Across All Business Functions

Social media has become a force to be reckoned with throughout the world, as can be seen from the latest protests in the Middle East, where thousands of protesters use Facebook and Twitter to organize their protests. It is also a force to be reckoned with in business. While social media may be seen as the purview of marketing and advertising, it offers benefits across an organization including customer service and operations.

7 Social Media Principles Every Business Should Know

As marketers move deeper into becoming owners of customer experience, they will begin to see the important role social media marketing play in customer engagement with brands: It facilitates real-time conversations that build closer customer relationships.