People have profiles, brands have pages. This is just one word of advice from the research presented at the Science of Facebook webinar hosted by Social Media Scientist, Dan Zarella, and Hubspot, an Internet marketing firm. I learned a few new facts about Facebook, and other statistics solidified trends in areas like demographics. Here are just a few of the facts Zarella shared:
It’s tempting to dive into social media and start “doing”, but you’ll save yourself a lot of time, money and frustration if you take the time to develop your social media strategy and plan first. Once your strategy is developed, you should revisit it often, ideally as you measure social media effectiveness on a monthly or quarterly basis.