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It’s tempting to dive into social media and start “doing”, but you’ll save yourself a lot of time, money and frustration if you take the time to develop your social media strategy and plan first. Once your strategy is developed, you should revisit it often, ideally as you measure social media effectiveness on a monthly or quarterly basis.
According to the Forbes Insight and CIT study U.S. Small Business Outlook 2010, small business owners “agree that planning is perhaps the most important factor for succeeding in this new economic environment.”