It is almost universally accepted that marketing and business strategy go hand in hand. The best business strategy always entails understanding and meeting customer needs, which is precisely what marketing does.
Read the text, do the exercises, and get ready to kick butt. Your competition will never know what hit them unlesss they read this book too.
Co-founder Alltop.com and author of The Art of the Start
At Zappos.com, our #1 priority is our company culture. Monique explains how culture can drive profitability, and how your internal branding can drive your external branding. Monique shares ways to strengthen and deepen the linkages with your employees, customers, and other stakeholders to create a culture that drives sustainable, profitable growth.