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  • Strategic partnerships are a key differentiating strategy for many companies. Sales through a channel other than a company’s direct sales team provide companies with the opportunity to increase revenue, expand into new markets, and capture new customers. Strategic partnerships can also help a company strengthen its brand and build market share. For all these reasons it is important to invest time and resources early in the relationship to structure a mutually beneficial partnership that will greatly increase the odds of creating a successful long-term relationship.

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Real-time marketing

Read the text, do the exercises, and get ready to kick butt. Your competition will never know what hit them unlesss they read this book too.

Guy Kawasaki

Co-founder Alltop.com and author of The Art of the Start

At Zappos.com, our #1 priority is our company culture. Monique explains how culture can drive profitability, and how your internal branding can drive your external branding. Monique shares ways to strengthen and deepen the linkages with your employees, customers, and other stakeholders to create a culture that drives sustainable, profitable growth.

Tony Hsieh

CEO Zappos.com