Does it sometimes seem as if your marketing and sales teams are trying to imitate the Hatfields and McCoys? Are you often paying them for time spent bickering and fighting?
If the answer to these questions is yes, then it’s time to get these two crucial departments back on track and working together.
Read the text, do the exercises, and get ready to kick butt. Your competition will never know what hit them unlesss they read this book too.
”
Guy Kawasaki
Co-founder Alltop.com and author of The Art of the Start
“
At Zappos.com, our #1 priority is our company culture. Monique explains how culture can drive profitability, and how your internal branding can drive your external branding. Monique shares ways to strengthen and deepen the linkages with your employees, customers, and other stakeholders to create a culture that drives sustainable, profitable growth.